Avalon Hotel Application

Avalon Hotel Project

Project Description:

The proposed Avalon project is located at 1201/1221 N Main Street in Highway Visitor Commercial zoning. The project proposes the merger of two parcels and development of approximately 46,490 SF of commercial use:  a 65-room hotel (comprised of three 3-story buildings, with maximum height of 35 feet); Restaurant and Bar (both contained in one of the hotel buildings); Event Facility (in separate single-story detached structure); a parking lot for 76 vehicles; and associated infrastructure. 

The project includes restoration activities of wetland and wetland buffers, including the following: invasive plant removal; establishment of appropriate native plants; rip and amend compacted substrate in northern wetland buffer; contouring with handtools to improve hydrology onsite; and monitoring.The project also includes a public access easement through the property, connecting CA Hwy 1 / N Main Street to the multi-use trail referred to as the Haul Road. This trail will be a constructed as a raised boardwalk through wetland buffers with interpretive panels. 

A Coastal Development Permit, Use Permit, Design Review and Parcel Merger are required. The proposed project also requires an environmental evaluation pursuant to the California Environmental Quality Act (CEQA). Reviewing agencies include: Sherwood Valley Band of Pomo, California Coastal Commission, California Department of Fish and Wildlife, California State Parks, California North Coast Regional Water Quality Control Board, Caltrans, Fort Bragg Fire Department, and Mendocino County Department of Planning and Building.


The environmental review for the proposed Avalon Project is in progress. 

An Initial Study (IS) and Mitigated Negative Declaration (MND) was prepared by City staff, which was circulated for a 30-day review period March 26 – April 27, 2020. Based on comments that were received, the document was amended and the IS/MND was recirculated for an additional 30-day review period, commencing on July 30, 2020. 

Commenters have argued that an Environmental Impact Report (EIR) should be prepared to evaluate potential environmental impacts. As set forth in CEQA Guidelines §15064, if there is substantial evidence in the record that the project may have a significant effect on the environment, then the lead agency is required to prepare an EIR. This is true even if there is substantial evidence that the project will not have a significant effect. “Substantial evidence” is defined in CEQA Guidelines §15384 as “enough relevant information and reasonable inferences from this information that a fair argument can be made to support a conclusion, even though other conclusions might also be reached.” 

The City has determined that further analysis is required to address cumulative, direct, and indirect impacts of the Proposed Project on adjacent State Park lands. Furthermore, as the EIR will circulate after July 1, 2020, traffic related to the Proposed Project must be evaluated under Vehicle Miles Traveled (VMT) analysis (currently analyzed utilizing Level-of-Service (LOS)). The City is seeking proposals from qualified firms interested in contracting with the City to prepare an EIR, in accordance with CEQA and the City of Fort Bragg's Local Coastal Program. 


Please sign-up to receive electronic notifications regarding the Avalon Hotel Project using the "Notify Me" subscriber list found on the City's website: "Avalon Hotel" and/or "Current Planning Permits". Thank you!

Revised Avalon IS/MND and Appendices